When I first read that Hip-O was going to reissue Elvis Costello’s debut album My Aim Is True, I was incredibly skeptical. The album had already been reissued approximately 219,000 times; another edition stank of pure, unhinged, uncontrollable record company (or musician) greed.
But when the Hip-O version turned out to actually be quite good – a few tunes that had never been released before, plus an early live concert, were included – I was pleasantly surprised. Even if this reissue wasn’t exactly the definitive version of the album (it didn’t by any means top the Rhino version), it had a reason to exist and wasn’t a fleecing of Costello’s fans.
Hip-O’s reissue campaign continues with its release of This Year’s Model. Costello’s second album and the first one featuring The Attractions, the album is rightly recognized as a stone classic, full of the anger, spite, and revenge that Costello personified in the late 1970s. Of course, this album has been reissued previously. The 2002 Rhino reissue was a welcome new take on the album. Jammed full of demos and other goodies, and featuring Costello’s humorous and honest liner notes, that edition appeared to be the final word on the album.
Hip-O’s release of the album won’t do much to change that opinion for most Costello fans. Whereas the MAIT edition had a few twists to make it a worthy purchase, there isn’t much in Hip-O’s edition to justify it as a purchase for Costello fans who already have the Rhino version.
Too much of this release is simply a rehash of the previous reissue. The vast majority of the bonus tracks on the first disc have already been released commercially, with most of them appearing on the superior Rhino editions of This Year’s Model or Armed Forces. This leaves the kick-ass 1978 Washington, D.C. show on the second disc as the only new offering for Costello fans. Although the show itself is fantastic and the sound is great – it’s also noticeable how manic and wild the band’s playing had become since the show featured on the MAIT reissue – it’s hard to justify another pricey purchase of the album for essentially nothing more than the live concert. Costello fans who already have the Rhino version won’t have much interest in this reissue, apart from the second disc.
The packaging itself follows the same formula as the Hip-O edition of MAIT, with printed lyrics and tons of photos that have either appeared in previous reissues or are minor variations of those photos. The packaging is sharp, to be sure; but at a time when creative packaging is one of the things that might influence someone to buy an actual hard-copy album instead of just grabbing it on iTunes, Hip-O’s final product is a little bland and uninspired. Just like the MAIT Hip-O version, Costello’s excellent liner notes that appeared on the Rhino edition are again excluded.
A two-disc set of live Elvis and the Attractions from 1978 might have been a better release and would certainly have satisfied Elvis’ army. With both the Rhino version still in print and a large number of great 1978 shows that circulate unofficially, another rehash of This Year’s Model without much of anything new comes across as pointless, or more cynically, as a typical record label money grab. One can only assume that Armed Forces is next on the reissue list; here’s hoping that reissue is an improvement over this one.
Showing posts with label My Aim Is True. Show all posts
Showing posts with label My Aim Is True. Show all posts
Saturday, March 08, 2008
Saturday, September 15, 2007
Music Review: Elvis Costello - My Aim Is True (Deluxe Edition)
By my count, this is approximately the 54th time My Aim Is True has been reissued. Rykodisc reissued the CD a number of years ago, followed by Rhino’s 2001 two-disc reissue, which seemed to close the book on Elvis Costello’s debut album. The 2001 reissue, besides being loaded with vintage-era photos, posters, and promos, included liner notes penned by Costello himself, which were both funny and informative. They were also the closest thing to a Costello autobiography fans might ever get. Plus, they placed the album in the context of Costello’s life at that time. In short, it had all the makings of the final word for this album.
Then, in 2007, Hip-O reissued the album, in digipack format with “original packaging” but without any bonus material. So when I later read that Hip-O was planning to issue a “deluxe version” of the album, I approached the news with quite a bit of skepticism. At a time when album sales are steadily declining but sub-standard reissues flood the market, it’s a fair question to ask whether another release of this album is necessary. After all, between the Rykodisc and Rhino versions, coupled with the My Aim Is True outtakes and live material that have floated around on bootlegs for years, what rock has not yet been turned over?
To my surprise, the Hip-O reissue in most cases surpasses the Rhino reissue, and makes it (hopefully) the last necessary reissue of this album. With two discs and around two hours of material including outtakes (the Pathway studio demos and an early Attractions performance from August 1977), Elvis’ army will find plenty to like. That will likely reward them for shelling out more baksheesh for another reissue.
New Costello fans who have not yet purchased the album should consider themselves lucky; they can buy only this version and find Costello’s liner notes from the Rhino version online. Then they should hope and pray another reissue with better material doesn’t hit in the next couple years.
To be sure, the reissue is not perfect. Its biggest drawback is the complete lack of liner notes that offer a fresh, or any, interpretation or appreciation of the album. I am not advocating the sycophantic-praise approach that plagues so many reissues, but either a new introduction by Costello or others associated with the making of the album (or bloody hell, a reprint of Costello’s notes from the Rhino reissue) should have been included.
The other shortcoming is the actual packaging, which becomes increasingly important as a selling point as music labels try to compete (or cooperate) with iTunes and other similar outlets. Most of the booklet included with this reissue consists of the lyrics to the album and reproductions of 1977-era posters, buttons, and other promotional materials that for the most part already appear in the Rhino reissue. However, the fold-out photo of the band onstage, along with the two photos of Costello in concert on the actual digipack, are very cool.
Nevertheless, this reissue is an essential purchase for a few reasons. The wealth of bonus material crushes the Rhino version like a grape. Whereas the Rhino version’s bonus disc contained less than 40 minutes of material, most of which was pretty dull and also widely available on bootlegs like Our Aim Is True or Flip City Demos, both discs on the Hip-O version are packed full of goodies. Two of the outtakes on Disc One were included on the Rhino version, but the other two demos were not. In addition, the Pathway Studio demos are now available on CD for the first time (with the exception of “Welcome To The Working Week”). The demos far surpass the Rhino material in showing how the songs took shape and evolved; the demo version of “Miracle Man” in particular rivals the version that would eventually find its way to the album.
Even better is the second disc, which consists of a 17-song live performance in London from August 7, 1977, as well as the earlier sound check from that show. Despite having begun playing live as a band a little more than two months before this show, the Attractions are remarkably tight and the show itself is blistering. Though not as manic, frenzied, aggressive, or confrontational as the wild live shows from 1978 that can be heard via unofficial channels, it’s the perfect document of Costello and the Attractions in their earliest days. Shades of the musical hysteria and savagery that would follow as the band toured Europe and United States in 1978 can be heard in the live versions of “Lip Service” and “Night Rally.” The recording quality of the show is also perfect; even the most critical ears will be hard-pressed to find something to criticize about the performance.
Other artists and labels looking to reissue their classic albums should use this reissue as a blueprint for satisfying even the most hardcore fans. At no point does this reissue come across as a cheap cash grab (like, say, the baffling and truly unessential Springsteen We Shall Overcome reissue, and from a blue-collar man of the people, no less). The demo and outtake material go a long way in creating a definitive overview of Costello and the Attractions circa 1977, and the Nashville Rooms concert is as good as any other 1977 show that has been traded over the years. Similar treatments for Costello’s other great albums would be very welcome, especially for This Year’s Model, Armed Forces, and Get Happy!
However, I’m drawing the line at any further reissues of Punch The Clock or Goodbye Cruel World.
Then, in 2007, Hip-O reissued the album, in digipack format with “original packaging” but without any bonus material. So when I later read that Hip-O was planning to issue a “deluxe version” of the album, I approached the news with quite a bit of skepticism. At a time when album sales are steadily declining but sub-standard reissues flood the market, it’s a fair question to ask whether another release of this album is necessary. After all, between the Rykodisc and Rhino versions, coupled with the My Aim Is True outtakes and live material that have floated around on bootlegs for years, what rock has not yet been turned over?
To my surprise, the Hip-O reissue in most cases surpasses the Rhino reissue, and makes it (hopefully) the last necessary reissue of this album. With two discs and around two hours of material including outtakes (the Pathway studio demos and an early Attractions performance from August 1977), Elvis’ army will find plenty to like. That will likely reward them for shelling out more baksheesh for another reissue.
New Costello fans who have not yet purchased the album should consider themselves lucky; they can buy only this version and find Costello’s liner notes from the Rhino version online. Then they should hope and pray another reissue with better material doesn’t hit in the next couple years.
To be sure, the reissue is not perfect. Its biggest drawback is the complete lack of liner notes that offer a fresh, or any, interpretation or appreciation of the album. I am not advocating the sycophantic-praise approach that plagues so many reissues, but either a new introduction by Costello or others associated with the making of the album (or bloody hell, a reprint of Costello’s notes from the Rhino reissue) should have been included.
The other shortcoming is the actual packaging, which becomes increasingly important as a selling point as music labels try to compete (or cooperate) with iTunes and other similar outlets. Most of the booklet included with this reissue consists of the lyrics to the album and reproductions of 1977-era posters, buttons, and other promotional materials that for the most part already appear in the Rhino reissue. However, the fold-out photo of the band onstage, along with the two photos of Costello in concert on the actual digipack, are very cool.
Nevertheless, this reissue is an essential purchase for a few reasons. The wealth of bonus material crushes the Rhino version like a grape. Whereas the Rhino version’s bonus disc contained less than 40 minutes of material, most of which was pretty dull and also widely available on bootlegs like Our Aim Is True or Flip City Demos, both discs on the Hip-O version are packed full of goodies. Two of the outtakes on Disc One were included on the Rhino version, but the other two demos were not. In addition, the Pathway Studio demos are now available on CD for the first time (with the exception of “Welcome To The Working Week”). The demos far surpass the Rhino material in showing how the songs took shape and evolved; the demo version of “Miracle Man” in particular rivals the version that would eventually find its way to the album.
Even better is the second disc, which consists of a 17-song live performance in London from August 7, 1977, as well as the earlier sound check from that show. Despite having begun playing live as a band a little more than two months before this show, the Attractions are remarkably tight and the show itself is blistering. Though not as manic, frenzied, aggressive, or confrontational as the wild live shows from 1978 that can be heard via unofficial channels, it’s the perfect document of Costello and the Attractions in their earliest days. Shades of the musical hysteria and savagery that would follow as the band toured Europe and United States in 1978 can be heard in the live versions of “Lip Service” and “Night Rally.” The recording quality of the show is also perfect; even the most critical ears will be hard-pressed to find something to criticize about the performance.
Other artists and labels looking to reissue their classic albums should use this reissue as a blueprint for satisfying even the most hardcore fans. At no point does this reissue come across as a cheap cash grab (like, say, the baffling and truly unessential Springsteen We Shall Overcome reissue, and from a blue-collar man of the people, no less). The demo and outtake material go a long way in creating a definitive overview of Costello and the Attractions circa 1977, and the Nashville Rooms concert is as good as any other 1977 show that has been traded over the years. Similar treatments for Costello’s other great albums would be very welcome, especially for This Year’s Model, Armed Forces, and Get Happy!
However, I’m drawing the line at any further reissues of Punch The Clock or Goodbye Cruel World.
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